Is your online shop ready for Black Friday? From strategy and marketing to shipping and payments - this practical guide covers everything you need to prepare for this big e-Commerce day. Understand shopping behaviour, get inspired by campaign ideas, and use expert tips to rock Black Friday 2018!
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Table of Contents
2. A few key Black Friday stats you ought to know4
3. Revisit last year’s data7
4. Set your KPIs & goals8
5. Campaigns and Promotions10
6. Email Marketing17
7. Social Media21
8. Shopping and Search ads26
9. Optimise your online shop29
10. The practical stuff35
What can you expect?
Black Friday 2018 will be bigger than ever, and it’s your time to crush it! Use this handbook to:
Understand trends and shopping behaviour.
Define your Black Friday goals and KPIs.
Get loads of inspiration for campaigns & promotions.
Learn from expert tips on email marketing, social media, and advertising.
Prepare of all the practical and operational processes to ensure success.
Including Expert Tips from ...
We've got some of the leading experts in e-Commerce strategy, marketing, advertising and payments to share their top tips with you.
Clearhaus is an EU payment institution and acquirer, that makes it quick and easy for merchants to accept payments with Visa, Mastercard and Apple Pay. Using Clearhaus, merchants can get up and running in 1-3 days with best-in-class support and access to all transaction data. Clearhaus serves 10,000+ merchants in 33 countries across Europe with simple, secure payment at competitive prices.
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