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Download the eBook!

intro 1. Introduction 3
stats 2. A few key Black Friday stats you ought to know 4
revisit 3. Revisit last year’s data 7
goals 4. Set your KPIs & goals 8
campaigns 5. Campaigns and Promotions 10
email 6. Email Marketing 17
social 7. Social Media 21
search 8. Shopping and Search ads 26
shop 9. Optimise your online shop 29
delivery 10. The practical stuff 35
summary 11. Summary 38

Black Friday 2018 will be bigger than ever, and it’s your time to crush it! Use this handbook to:

  • Understand trends and shopping behaviour.
  • Define your Black Friday goals and KPIs.
  • Get loads of inspiration for campaigns & promotions.
  • Learn from expert tips on email marketing, social media, and advertising.
  • Prepare of all the practical and operational processes to ensure success.
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Clearhaus is an EU payment institution and acquirer, that makes it quick and easy for merchants to accept payments from Visa and Mastercard. Using Clearhaus, merchants can get up and running in 1-3 days with best-in-class support and access to all transaction data. Clearhaus serves 8,000 merchants in 33 countries across Europe with simple, secure payment solutions, at competitive prices.